Article link:
https://robbreport.com/style/watch-collector/how-watch-collectors-styling-piaget-timepieces-today-1235582152/
Quote from the article:
Dealers and others have been catching on to this pendulum swing. For the recent Rough Diamonds auction at Sotheby’s—a sale dedicated to unusual dress watches— the catalog referred to Piaget as “the single most ascendant brand in vintage collecting,” while Gai Gohari, a New York–based vintage dealer, started buying more Piaget a few years ago. “It was still underestimated and not appreciated, so it was possible for me to acquire these gorgeous watches and create sort of a new niche for myself and other collectors and see it grow,” he recalls. Now, he says, “it’s finally catching up with the mainstream public.” Gohari notes that clients tend to come looking for older versions of the recently released Polo 79, interesting stone-dial iterations, and the “Andy Warhol” model, a watch known for its stepped case with rounded edges that was once owned by the artist. It was reissued by Piaget in 2015 in a limited run of just 28 pieces, but the brand has teased that the timepiece will have another major moment by the end of this year.
