November 24, 2021

New York Naked

Ladies and Gentlemen please allow me to introduce you to my first book ever, a photographic experience of New York City’s midtown during the Corona Virus Pandemic and election year tumultuous time: New York Naked…photos by Gai Gohari. If you … Continued

October 12, 2021

The Case for Rare Steel and White Gold Japanese Market Patek Philippe

In my pursuit of the rarest, the most unusual and the funkiest along with the best value watches out there I came across rarefied Patek Philippe models that were rarely seen in their time on the western continent. The same … Continued

October 6, 2021

1970s Galore at the Long Island office and Virtual Visit from Adam Menta

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July 19, 2021

Dad’s Style

I’ve always been a fan of the Japanese magazine Free & Easy and it’s bi-yearly spread “Dad’s Style” in which all sorts of gents they picked shared a bit of themselves and their personal style while engaged in daily endeavors. … Continued

June 17, 2021

Cartier Tank American to celebrate Israel’s 50th Birthday

Being able to find something hyper exciting almost every day isn’t easy but becomes possible if God wants it.. so thank God I’ve been able to snatch this rare and fine limited edition of 50 pieces Tank American to celebrate … Continued

June 17, 2021

An amazingly rare Audemars Piguet Disco Volante for Cartier

I’ve been blessed in my career thank God to be able to bring something exciting to my clientele every day or other day.. and sometimes I find things that are even beyond rare! Many of the watches I sell don’t … Continued

May 26, 2021

Talking Style, Roots and Vintage Cartier with Vintagewatchfam Daniel Matatov: We know Gai or “Classic 55” for his eccentric dress watches and unique taste. Where did this come from? Why focus on brands such as Audemars Piguet and Patek Philippe? Gai Gohari: My passion for unique and … Continued

May 21, 2021

Instagram Lives: Come on by play with some watches and have fun

View this post on Instagram A post shared by Gai Gohari | Classic 55 (@morillo55) View this post on Instagram A post shared by Gai Gohari | Classic 55 (@morillo55) View this post on Instagram A post shared by Gai … Continued

May 21, 2021

The office is always open even virtually as if you were here morillo55 instagram live

View this post on Instagram A post shared by Gai Gohari | Classic 55 (@morillo55) always fun to show you, this was from 5/21/21

May 21, 2021

Mention in GQ “What happened when the hypebeasts came for horology” I am gladly surprised by this mention in GQ.. “art deco cum discotheque” style of my watches @morillo55 ahahha i love it!! thank you so much

May 10, 2021

work of art: Rolex Midas Coral Dial

Pursuing the most daring and design oriented wristwatches of the past century is my absolute focus, there is nothing more exciting to me than telling time on a piece of art. Such is the Rolex Midas line with which I … Continued

November 24, 2020

Come play with me in the office part 2

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November 24, 2020

Come play with me and the watches

View this post on Instagram A post shared by Gai Gohari | Classic 55 (@morillo55)

November 19, 2020

Spend some time with me in the office

This has been called a “watch meditation” by a loyal follower and client, I got so much positive feedback from this video I broadcasted live on instagram. Just playing with the watches, admiring them, enjoying their vibration and history. It’s … Continued

February 10, 2020

The Magic Of Cartier

In this post I aim to share what I’ve experienced thus far in collecting and trading Cartier vintage timepieces. I am still learning, even though I believe to be a very fast learner, I don’t claim to be a scholar or … Continued

February 7, 2020

4 candies out Roni Madhvani’s exclusive collection

My mind blew away the first time I came across @roni_m_29 Roni Madhvani’s Instagram account indeed my first foray in tasteful and unique vintage watches. I’ve never seen or knew of such watches before and for that I’m forever grateful. … Continued

February 4, 2020

My Strategy, my vision

The prime philosophy behind each and every watch I acquire is thatIt’s for me- I like it. Then if it resonates with the public and you are attracted to it as well, then great! Otherwise I’m happy to live with … Continued

January 6, 2020

The roaring 2020s are here

It’s the start of a new decade, I’m so excited for a breath of fresh air and I have to be fully sincere with you excited to see the end of many popular vintage watches as well. This past year … Continued

April 2, 2019

waiting for you at my new office location!

It has been one month that I’ve closed the retail shop we had at 32 west 47th st in Manhattan and moved to the building I’ve been dreaming to have an office at since I’ve moved to NY 16 years … Continued

March 14, 2019

The most wonderful and loved daily Royal Oak 5402 A Series

I’m so grateful I was able to acquire this absolutely incredible and fresh to the market Royal Oak A series from the son of the original German owner. His dad had bought this watch in 1974 and wore it everyday … Continued

November 16, 2018

Geneva Auctions Fall 2018 – My experience

It’s that time of the year again: Fall is upon us and the auction season is starting to steam full force. The market is what it is- everybody is talking about watches, everyone wants one, everything is sky rocketing in … Continued

August 7, 2018

New York City a watch lover heaven

We’ve been fortunate to be featured in a video showcasing the three best watch shops in NYC. Teddy Baldassare paid us a lovely visit and asked about our watches and business. Enjoy it!  

October 17, 2017

Hong Kong Selling Trip 2017

I remember when I was a little kid, my son’s age, my father used to take these overseas trips to Thailand. On these occasions he used to say “I’m traveling to the Far East”, sounded so pompous to a little … Continued

March 28, 2017

Vintage Watches: Where are we standing today?

Vintage watches and the watch industry in general has had such a strong run in the past 4 years it’s hard to keep up. I’ve been selling so many beautiful vintage Rolexes, Pateks, APs etc and making so many enthusiasts … Continued

December 5, 2016

The Royal Oak, the best watch in the world.

The first time I saw a Royal Oak I was a young boy at our family haberdasher in Italy getting suits for our upcoming holidays. Our tailor was a very elegant man and he was showing off to my father … Continued

March 16, 2016

Hong Kong Buying Trip Report

This time the current takes us to one of the Far East epicenters of luxury, the one and only Hong Kong. This is not my first time there as I have visited this past August to attend the famous “HK … Continued

November 13, 2015

Geneva Auctions Report – Phillips Bacs and Russo – Christie’s – Sotheby’s

The trip started moments after the Sabbath ended rushing me into a new week and off to an exciting week in Europe. The stars were high and  bright in the sky and so were my hopes for a successful journey. … Continued

August 16, 2015

Every Watch Tells A Story

Every watch tells a story and here is my 3 favorite timepieces that mean the most to me. Please enjoy the video! My Beloved first Rolex that I received from my dad at 20 years old,  like a rite of … Continued

August 9, 2015

SQUALE Professional Diver Watches

I am so proud of offering now the SQUALE line of watches! A brand that is true to it’s heritage since the late 1950s  manufacturing hard core professional diver watches. Made with the highest eye for detail I’ve come across … Continued

August 4, 2015

16610LV 50th anniversary Submariner – It’s this reference moment of glory

The Green bezel Sub is living a moment of incredible demand and popularity. I mean ,the requests are through the roof for this!! Reference 16610LV was introduced at the end of 2003 as a commemorative model to the 50th anniversary … Continued

June 9, 2015

Rolex GMT 16710 with 3186 movement THE MOST DEMANDED MODERN ROLEX

I am very happy to share and write about the most collectible modern Rolex out there. Rolex GMT master 16710 was produced since the early 90s till 2008 when it made room for the new 6 digits ceramic GMT. The … Continued

April 29, 2015

Patek Nautilus 3700 , my favorite!

    I had the great fortune of coming across quite a few 3700 this year.. this month I had three in my collection and now they are all gone! It’s peculiar how none of them are the same, the … Continued

March 23, 2015

The next frontier of Vintage Rolex Collecting

It’s been a while since I had some time to post something on the blog… As vintage Rolex prices are on the rise and the watches are becoming more and more expensive I was thinking to myself : what will … Continued

March 23, 2015

Buying and Selling in Europe

Just got back from a week long trip of buying and selling Vintage Rolex and Patek in Europe. With the Euro so low and a lifelong of European connections I flew out to my hometown of Milano and my favorite … Continued

February 5, 2015

i love everything vintage!

vintage Carrera sunglasses NEW OLD STOCK from the 70s  

February 5, 2015

around and about : Miami January 2015 vintage beauties

We just came back from Miami where we attented our usual trade shows.. Top quality pieces are hard to come by but here are my favorites from the show! this Monaco in like NOS condition with full set was out … Continued

September 12, 2014

Italian Industrialists wearing hot watches


September 12, 2014

The beauty of Vintage Daytona

Hardly there has been a watch that performed better than the vintage Rolex Daytona. Who hasn’t heard of Paul Newman Daytona? These watches are simply sex on the wrist! I am so enjoying the new ones I got in stock, … Continued

September 4, 2014

Classic Watch celebrates it’s first year of business!

Friends, never let anybody get in the way of your dreams! You have passion,you have strength and you have a desire for success go for it! I am so glad I started this journey little over an year ago. I … Continued

September 4, 2014

Getting to know our collectors part 14: Ken from NYC

Ken bought from me one of my favorite pieces , the old jumbo aquanaut 5065. I think this was his first “top end” watch and it is a pleasure to have him introduced to the magnificent world of horology. Let’s … Continued

September 4, 2014

Getting to know our collectors part 13: Jimmy from South Carolina

Jimmy is a real sweet guy and he was referred to me by my long time friend Angel Ramos. He likes vintage watches and has a great taste. We will be working on project number 3 soon! Jimmy , I … Continued

September 2, 2014

Unwrapping of a sealed 5712R for a dear client

September 2, 2014

Do you follow us on instagram already? @morillo55

September 2, 2014

Getting to know our collectors part 12: Sergio from Mexico

Sergio contacted me few months back through Chrono24 and we had a very pleasant deal together. I enjoyed working with him and now we are working on the new prized wristwatch. Sergio, thanks again my man! Let’s hear it from … Continued

August 28, 2014

Getting to know our collectors part 11: Jordan from Paris

Jordan saw online I had the AP chrono he long coveted and literally called the office number at 6am! We since became good buddies and did a couple of deals together. He is a pleasure to work with indeed! Jordan … Continued

August 28, 2014

Getting to know our collectors part 10: Jonathan from London

Jonathan was on vacation here in NY last year and came to visit the shop. He had done his homework prior to his trip and found us on Chrono 24. It was a pleasure serving him and he also hooked … Continued

August 27, 2014

Getting to know our collectors part 9 : John from Indiana

John and I found each other on instagram. John loves the Nautilus as much as I do but in time I discovered his passion for watches spans all brands and styles. He can be found wearing a vintage Rolex sub … Continued

August 27, 2014

Getting to know our collectors part 8: Segun from Nigeria

Segun had emailed me prior to his vacation in NY. He was coming with his wife for leisure to the US and had in mind to buy a Rolex. It was a good email exchange and he decided to visit … Continued

August 27, 2014

Getting to know our collectors part 7: Armen from NYC

Armen has been my client for many years while I was making custom suits. We got along well right from the start and share a similar humor. I was extremely proud to sell him one of his dream watches and … Continued

August 27, 2014

Getting to know our collectors part 6: Fadi from Lebanon

I recently had the pleasure of serving an exquisite gentleman from Beirut, we hit it off well from the start and he was a pleasure to work with. i look forward seeing you soon again dear Fadi! Where are you … Continued

August 27, 2014

Read my interview on Gotham magazine

Q&A: Classic Watch’s Gai Gohari Shares His Favorite Watch Brand.   i was really lucky to be interviewed and share my life and passions . thank for your support!  

August 26, 2014

Getting to know our collectors part 5: Rob from NYC

Rob was one of my first customers ever. He was walking in the exchange where our shop is and fell in love with the Tudor Black Bay in the showcase. Indeed he walked out with it and we remained good … Continued

August 26, 2014

Getting to know our collectors part 4: Allen from NYC

I met Allen to deliver his watch one night after work here in NYC. He was a warm and fine gentleman with fine taste and good manners. We hit it off well and now I look forward serving him again … Continued

August 26, 2014

Getting to know our collectors part 3: Mohammed from UAE

Mohammed from the United Arab Emirates is a Audemars Royal Oak lover just like me. I think he is my size as a 36mm 14790 royal oak looks smack perfect on his wrist!  I will be meeting him soon in … Continued

August 26, 2014

Getting to know our collectors part 2: Damien from Geneva

Damien is an avid vintage Rolex collector. He has great taste and chooses his pieces with great cure and attention to detail. I look forward serving you soon again my friend! let’s hear it from the man himself!   Where … Continued

August 26, 2014

Getting to know our collectors part 1: Jasem from Kuwait

Jasem is hands down the most passionate client I have. He has an appreciation for Patek Philippe that is hard to beat and he is also a very sweet and good person. I am lucky to do business with him … Continued

July 8, 2014

Our Rolex 6034 in rose gold featured on Hodinkee

Read about the Rolex 6034 in rose gold from our collection on Hodinkee   Thanks for the plug Ben!

May 29, 2014

We love TUDOR!!!

May 29, 2014

A beautiful Video of our beautiful Watches

May 29, 2014

Happy customer from Mexico, Sergio Happy birthday!

royal oak 15400 41mm beauty live from mexico!

May 29, 2014

Few live wrist shots of our beauties

william shaeffers 1950s Patek! AP royal oak Nick Faldo! The gorgeous 50s Patek Pocket watch! Tudor beauty!

April 11, 2014

Audemars Piguet Royal Oak made in Le Brassus

I extremely enjoyed this video featuring the making of a royal oak watch from start to finish. A lot of handwork goes into it ,precision and talent are highly demanded in the assembly of this gorgeous sculpture of time. enjoy!!!!!!!!!!!!!

April 10, 2014

Audemars Piguet Royal Oak my new love

This past week I bought and sold several Audemars Piguet Royal Oak timepieces. They bring a demographic of client I personally feel very in tune with,25 -40 year old professionals that want something a little more refined and exclusive than … Continued

March 26, 2014

Patek Philippe new models from Basel 2014

It’s a very exciting time in the horology industry with the Basel fair ongoing . All the major watch manufacturers are unveiling their new collections and I am very excited to see Patek’s new offerings. As you might know already … Continued

March 3, 2014

Daytona Platinum on the wrist


March 3, 2014

wrist choice for the weekend Patek Philippe 5085 and viola milano bracelet


February 26, 2014

Patek Philippe NYC classic watch NY ship worldwide

BECAUSE YOU NEVER OWN A PATEK PHILIPPE, YOU JUST KEEP IT FOR THE NEXT GENERATION! A compilation of the classic pieces I handled recently. enjoy

February 25, 2014

refreshing the website.. more Patek Philippe!

I am having some renovations done to the website as our clientele is growing and our traffic from Kuwait, Dubai , London , Paris , Singapore , Hong Kong and Kuala Lumpur is increasing by the day. If you are … Continued

February 25, 2014

Patek Philippe 5130P world time ore del mondo Jerusalem edition

This World time is one of 3 pieces made by Patek Philippe that features the city of Jerusalem instead of Cairo. To my knowledge this is the only one of the three that has the letters in gold rather than … Continued

February 25, 2014

Patek Philippe design language – the 5085

Patek Philippe and elegance… a match made in heaven.. the 5085 exudes a very elegant and sporty feel at the same time. Same as Ralph Lauren’s vintage Bugatti. The 5085 is gorgeous Patek, discontinued and a rare stainless steel production. … Continued

February 25, 2014

A Patek Philippe Nautilus 5712-1a in New York City


February 25, 2014

vintage datejust off to a new home

when i saw this i had to have it in my collection..such a beautiful patina and warmth on the dial. the dauphine hands are also so elegant and vintagey, it was a watch I had to buy. the most exciting … Continued

February 25, 2014


such a striking beauty the classic royal oak 14790st with the  blue dial.. it looks like a beautiful sculpture hosting a gorgeous kashmir color sapphire! I am absolutely stunned by the marvelous satin finish polish on the bracelet and bezel … Continued

February 24, 2014

Classic Watch Inc the house of the Patek Nautilus in NYC

I am so fond of the Genta design I put a lot of effort in sourcing this very sought after model in all it’s variations. I love them all, bought them all,worn them all , sold them all. If you … Continued

February 24, 2014

Limited edition Patek Philippe

#patekphilippe production is already limited but when they make #limitededition pieces you can be sure you’re sitting on a gold mine. This reference #5125p #annualcalendar with sword hands and red second markers has been produced in only 100 pieces cased in platinum to celebrate the 125th … Continued

February 24, 2014

Patek Philippe Pagoda in the house

Lets talk about limited edition #patekphilippe , these #pagoda were made to celebrate the new manufacturing center of the firm. It is said Patek destroyed the machinery used to make these models so they could never be reproduced. 1100 pieces in yellow gold and … Continued

February 24, 2014

Rolex Pre Daytona 6034 Rose Gold

this Rolex is the crown jewel of our collection. It is the only Rose gold pre daytona known out there and a very , very rare piece in tip top condition. It was once owned by Eric Clapton.. Waiting for … Continued

February 24, 2014

a beautiful Patek Philippe Nautilus 5712R in the park

the 5712R is just sooo sexy! follow me on instagram @morillo55 in our collection for sale…

February 14, 2014

Patek: extract from the archives . What is it?

Many second hand Patek Philippe time pieces come with an “extract from the archives” . What is it ? Regrettably many watch owners don’t keep their original certificate (not to mention the boxes) and when they come to sell their … Continued

February 12, 2014

The full package in Patek Philippe

Today I wanted to educate first time Patek buyers to what is a sealed Patek  set . The top of the pops in Patek collecting is when the watch is New and SEALED. So what is this seal you will … Continued

February 11, 2014

What drew me to focusing on Patek Philippe time pieces

If you’ve been following me lately you probably realized the focus has been mainly on Patek Philippe watches. The reasons are many and I will share them with you so that you also will realize no other investment is as … Continued

January 14, 2014

The genius of Gerald Genta : Patek Philippe Nautilus

There is a watch I am super fond of and that’s the Patek Philippe Nautilus. Designed by Gerald Genta in 1976 , it is still actual today after 30 years. Inspired by the porthole of a ship with it’s octagonal … Continued

November 26, 2013

Super Collector John Goldberger

John Goldberger is an italian collector of superlative vintage watches. He authored the book “100 superlative Rolex Watches” and some others. Hodinkee and Ben Clymer sat down with him and shot his collection. Check John’s website, its beautiful! Enjoy!

November 12, 2013

Rolex Daytona 50th anniversary Christie’s sale

This sunday Christie’s had a special auction celebrating the anniversary of the uber famous Rolex Daytona. They collected 50 prime examples ranging from early models and Paul Newman dials to modern contemporary exotics such as the Daytona beach. Sale prices … Continued

October 24, 2013

Roger Federer :”every watch tells a story”

Roger Federer has been a Rolex spokesperson for quite a few years. In this video which I love he shares his favorite timepieces and the story connected to it. The watches I personally wear also have a story.. Share yours … Continued

October 22, 2013

Thierry Stern president of Patek Philippe talks about the brand

The venerable Thierry Stern is Patek Philippe’s president. He oversees production along with sales and is able to feel the pulse of what is demanded from his brand by the retailers (only 400 selected worldwide!)  and the end user. If … Continued

October 15, 2013

The Coolest Men wear Rolex Watches

There is an old Rolex slogan that goes : “MEN WHO GUIDE THE DESTINIES OF THE WORLD WEAR ROLEX WATCHES” … Well that is certainly true! Today let’s take a look at all the coolest men wearing Rolex starting from … Continued

October 9, 2013

Holy Grail of Patek Philippe 2499 Platinum

Continuing on yesterdays post, I am pretty sure Alfredo Paramico and another dear friend of mine have their eyes on it… Eric Clapton is a mega watch collector and has many many coveted time candies. enjoy the Hodinkee video!   … Continued

October 8, 2013

Rolex and Patek Philippe, the greatest investment you can do

The luxury watch market has been soaring in the past few years and with interests  payed by banks being so low investors are getting more and more attracted to my market. I completely understand my prospective buyer when buying a … Continued

October 3, 2013

Ladies wearing Rolex

Today ladies aren’t wearing anymore lady size time pieces! they go for 40mm – 42mm sports watches just like the guys do! You want to make your wife happy buy her a ROLEX DAYTONA!!     but the very first … Continued

September 30, 2013

John Mayer on collecting watches video from Hodinkee

I really enjoyed this video of John Mayer discussing his collection with Ben Clymer from Hodinkee. I hope you enjoy it too! incredible Rolex and Patek being showcased and spoken about, a true pleasure for all of us!     … Continued

September 25, 2013

what’s the hottest new Rolex today? ref #116515LN

So people ask me “what’s the hottest Rolex today?” IMHO the Rose Gold Daytona on the alligator strap… Rose Gold is having a renaissance this year since brown is the color of 2013-2014. The Daytona reference 116515LN is the watch … Continued

September 24, 2013

Classic Watch NY Blog starts today

Hello Everybody! It’s been a long journey until I got here…At last the retail location,the website and the company are all set to go… Follow me on istagram @morillo55 , follow me on tumblr and follow me on this … Continued

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